21!

For our English course, we were asked to step into the shoes of the board of directors of a cosmetics company called Hazel. We were asked to launch a new product, design a new logo, design a new advertisement, and to formulate a new mission statement. For the launch of the new product, it was required to make a press statement and hand it in so that it could be checked for errors. The press release is depicted below.

We had a lot of fun with our team, consisting of Jana [http://languagelearningibm.blogspot.com/], Hedde [http://llbhedde.wordpress.com/], Marijn [http://marijnsettels.wordpress.com/], and me. We were able to really express our creativity to come up with a new product. We decided to change the whole strategy of the company and start new brand groups for different segments of the market. That is how we came up with the new brand 21. It is a brand targeted at the teen- and pre-teen segment of the market and consists of hip and trendy products. It will be promoted by Alexis Jordan, as she is an internationally renowned teenage music star and looks very attractive, something that is definitely not unimportant for a cosmetics advertisement.

We were asked to present our findings to our group, just as the other teams were. Those presentations were a lot of fun as well, as we could discuss our opinions on the best new strategy for the company. Some other teams came up with interesting new products, such as a shampoo that will stimulate hair growth. This was an idea by the team of Sören, you can find his new logo on http://learn-academic-english.blogspot.com/.

Beneath the press release you can find out new advertisement, with the new 21 logo on it. The mission statement we came up with is: 'Hazel's mission is to assist people in taking care of their body by providing them with high quality cosmetics.'


If you have any ideas on how I can improve my writing, as in the press release, or if you have any other comments, please leave a message.

PRESS INFORMATION

GRONINGEN, THE NETHERLANDS, 29 November 2011.

A NEW ERA HAS BEGUN, WITH THE LAUNCH OF 21

Hazel Cosmetics has announced the launch of a new cosmetics line, called 21. The new product line will be specifically targeted at the teen- and pre-teen segment of the market and will include a wide range of cosmetic products.

“Teens love to be attractive and up-to-date with the latest trends,” said Angela Lang, Hazel’s CEO. “We have discovered that they are missing a cosmetics brand that enforces this, and that they are demanding  interesting  cosmetic products. With the launch of 21, a hip and trendy brand, we will fulfill this demand of our youthful customers.”

The new product line will boast an array of products, ranging from skin- and hair care products, to deodorants and fragrances. The younger generation will be able to find these products in department stores around the globe. Additionally, the products will be sold in other retail outlets, such as pharmacies. 21 will be promoted by Alexis Jordan, a prominent international music star. She will be the face of the products in its new commercials and advertisements. Alexis Jordan is hip, trendy and has a distinct eye for quality, which makes this teenage star and 21 a perfect marriage.

Hazel’s new 21 product line will be in stores around the globe at the beginning of 2012. An era of trendy teenagers has begun.

END

About Hazel

Hazel is one of the world’s largest producers of cosmetic products, selling products mainly door-to-door. Founded in 1972, the company sells most products in North America, while also having a major market share in South America, Europe and the Asia Pacific region. Hazel is active in a variety of cosmetic sectors, ranging from hair and skin care, to fragrances and deodorants. The firm is a key player in many segments and known for its high quality products.